HomeTech UpdatesActivision Blizzard makes more cash from cellular video games...

Activision Blizzard makes more cash from cellular video games than PC and console mixed

Briefly: Activision Blizzard launched its quarterly monetary report final week, which paints an image of a bleak future for the platform hierarchy. The troubled firm’s income fell yr on yr because of plummeting PC and console gross sales, and now cellular video games make up half its revenue.

These days, Activision Blizzard ought to actually be known as Activision Blizzard King. If you have not heard of King, you would be forgiven. It is the maker of Sweet Crush, Farm Heroes, Bubble Witch, and little else. But it surely’s additionally a cash printer. King made $685 million for Activision Blizzard final quarter, when the 2 namesakes solely made $600 and $296 million, respectively.

Activision made essentially the most within the console market, with $360 million. It generated $100 million from the PC and $135 million from cellular gross sales, a very good portion of which might’ve come from the evergreen Name of Obligation Cellular. It appears to be doing higher than 2021’s CoD Vanguard, which is a tragic state of affairs.

Blizzard launched the unpopular however worthwhile Diablo Immortal initially of June, which has grossed over $100 million. It managed to rake in one other $229 million from PC titles like World of Warcraft and Overwatch, however solely a paltry $19 million on consoles.

When you whole these numbers, you get the cellular income making up a slim majority of Activision Blizzard’s income final quarter –50.5%, or $831 million. Yr-over-year console and PC income nearly halved, dropping to $376 (23%) and $332 million (20%), respectively. Different sources of revenue, primarily reside occasions and esports broadcasts, comprised about six p.c of the corporate’s income ($100 million).

Clearly, the writer is prioritizing cellular video games, however console and PC video games will make a comeback within the firm’s backside line later this yr. It has three colossal cash makers ready within the wings: Overwatch 2, CoD Fashionable Warfare 2, and the Dragonflight enlargement for World of Warcraft.

There is no want to fret concerning the speedy way forward for Activision Blizzard’s video games made for the normal gaming mediums, significantly as Microsoft’s acquisition of the corporate strikes ahead. However because it continues to focus its investments on the cellular sector, the chance of it growing new and impressive PC and console franchises slowly fades away.