Editor’s take: The movie trade has principally recovered from the pandemic-induced downturn, popping out on the opposite facet with a little bit of a special look. As pandemic restrictions ease (barring one other variant outbreak), it’ll be attention-grabbing to see if theaters recuperate additional in 2022 or if shoppers desire to observe from the consolation of their residence through digital supply.
The Movement Image Affiliation in its 2021 Theatrical and House Leisure Market Atmosphere (THEME) report mentioned the mixed world theatrical and residential / cell leisure market generated $99.7 billion in 2021. That’s up from simply $80.5 billion in 2020, and eclipses the $98.1 billion in income from 2019 / pre-pandemic ranges.
It’s the breakdown of income, nevertheless, that’s particularly attention-grabbing.
Final yr, a full 72 % of the aforementioned $99.7 billion in income – or $71.9 billion – was generated by digital supply. Earlier than the pandemic in 2019, digital markets generated simply $45.5 billion.
Theatrical income dipped accordingly, from $42.3 billion in 2019 to $21.3 billion final yr. In 2020 throughout the peak of the pandemic, the theatrical market turned out simply $11.8 billion in income as many theaters had been compelled to quickly shut over native Covid-19 tips.
The shift to digital content material consumption is according to comparable traits we’ve seen because it pertains to shopper spending in subscription-based apps during the last couple of years and is basically a byproduct of the pandemic. Confronted with shutdowns and stay-at-home orders, content material creators and distributors needed to discover new methods to succeed in audiences, and digital supply was the reply.
Picture credit score cottonbro